Guangzhou, 19 February 2025 — The Personal Care and Homecare Ingredients (PCHi) trade show officially opened its doors today at the China Import and Export Fair Complex in Guangzhou. As the first personal care ingredients event of the calendar year, PCHi 2025 brings together over 800 exhibitors from more than 20 countries and regions, and is setting the tone for the industry by offering a premier launchpad for global product debuts and breakthrough innovations.
Attendees from across the globe have gathered to tap into local insights for global impact, engage with industry leaders, and explore new opportunities in China’s vibrant C-beauty market. Widely regarded as the go-to stage for launching new products, PCHi 2025 provides exhibitors with a unique platform to present their latest solutions to an eager, influential audience.
Leading international brands such as Lucas Meyer Cosmetics by Clariant, Ashland, Croda, and Gattefossé, alongside prominent Chinese companies like JAKA and Shandong Freda Biotechnology, unveiled new products that are set to drive the next wave of innovation in the personal care industry. These global launches reflect the dynamic landscape of the sector, reinforcing PCHi’s role as a key driver of industry trends.
Explaining why Ashland chose PCHi as their global launch pad, Ms Jennifer Wang, Marketing Director for Hair, Home & Oral (Asia Personal Care) shared, “As a multinational additives and specialty ingredients company, we see PCHi as an excellent platform to showcase our technical expertise and comprehensive solutions for the personal and home care markets—not just in China, but across Asia. PCHi provides the ideal stage to introduce innovations like this, connecting us with the right audience and driving industry conversations forward.”
Echoing this sentiment, Mr Wilson Xun, Vice President of JAKA Biotech, a leading domestic player, expressed, “As a long-standing partner of Reed Sinopharm Exhibitions, JAKA Biotech recognizes PCHi as a premier platform for showcasing cutting-edge cosmetic ingredients and technologies. With its strong industry influence and global reach, PCHi provides the perfect stage to introduce our latest innovations to the market. Each year, we prioritize launching our newest products here, confident that it connects us with the right audience and fosters meaningful industry collaborations. We look forward to further strengthening our partnership with RSE and driving innovation in the beauty and personal care space.”
First-time visitors to PCHi were equally enthusiastic about the wealth of opportunities the show presents. Ms Özge Bilir, Chemist, R&D Department at Alpaya Dermaceuticals, shared her experience, stating, “As an R&D professional attending PCHi for the first time, I’m impressed by the scale of the event and the breadth of innovation on display. I came here specifically to explore raw materials from Chinese manufacturers, and the wide selection of suppliers has given me valuable insights into the latest ingredient offerings and potential sourcing opportunities.”
Beyond the bustling exhibition floor, knowledge-sharing took center stage as the PCHi 2025 Annual Industry Conference commenced with great momentum. Leaders from the cosmetics industry around the globe convened to engage in profound exchanges and discussions on pivotal matters affecting the sector's development, collaboratively exploring new opportunities for the robust growth of the Chinese beauty market.
Celebrating Innovation: PCHi 2025 Fountain Awards Winners Unveiled
A hallmark of the event, the PCHi Fountain Awards celebrate pioneering advancements and recognize contributions that propel the personal care industry forward. This year, submissions spanned categories such as sustainability, skin health, and sensory experiences, drawing exceptional entries from both established players and emerging innovators.
Submissions underwent rigorous evaluation by an esteemed panel of judges, including leading scientific researchers, industry veterans, and members of PCHi’s Cosmetics Science & Technology Innovation Committee (CSTIC). The excitement culminated today at the prestigious Fountain Awards Ceremony, where winners from this year’s remarkable pool of finalists were revealed.
The winners of the PCHi Fountain Awards 2025 are: